Talisker Launches Magma 47-Year-Old: A Rare Masterpiece Limited to Just 622 Bottles

In a remarkable addition to the world of ultra-premium Scotch whisky, Talisker has unveiled the Magma 47-Year-Old, one of the […]

Kavalan Whisky Enters Bahrain Market with Strategic Expansion Plan

A New Chapter for Kavalan in the Middle East Taiwan’s renowned premium whisky brand Kavalan Distillery has officially announced its […]

Laphroaig Expands Global Travel Retail Footprint with 12-Year-Old Launch

Laphroaig is strengthening its presence in the global travel retail (GTR) segment with the rollout of its 12-Year-Old single malt […]

Masters Delight Whisky Hits 1 Million Cases in Just 160 Days — A New Alcobev Benchmark

In a remarkable feat for India’s fast-evolving liquor market, Masters Delight Whisky has crossed 1 million cases in just 160 […]

Som Distilleries Strengthens Market Presence with Sunny Beaches Strong Premium Beer Launch

Som Distilleries and Breweries Limited has taken a bold step in expanding its footprint by launching Sunny Beaches Strong Premium […]

Roku Gin Noryo Tea Edition: A Summer-Inspired Japanese Craft Gin Rooted in Tradition

Inspired by Noryo, the Japanese cultural practice of finding calm and coolness during summer, this edition by The House of […]

Soorahi Whisky Expands to Odisha as Uppal Brewers Accelerates National Growth

Premium Indian whisky brand Soorahi continues its expansion journey with a strategic entry into Odisha, strengthening its footprint in India’s […]

Tomatin Celebrates Lunar New Year with ‘Year of the Horse 2026’ Single Malt

Tomatin has welcomed the Lunar New Year with the launch of Tomatin Year of the Horse 2026, a highly limited […]

Proost Beer Crosses ₹100 Crore Revenue in FY25, Achieves EBITDA Breakeven

Homegrown beer brand Proost has delivered a strong financial performance in FY25, surpassing the ₹100 crore revenue mark and achieving […]

Blenders Pride Unveils Zenith Black Edition: A New Benchmark in Luxury Whisky

Blenders Pride has officially launched Blenders Pride Zenith Black Edition, a limited-edition premium whisky that elevates the brand’s legacy with […]

Estonia–India Trade Ties Strengthen as Saku Brewery Enters Indian Market

Growing Export Momentum Signals Deeper Bilateral Engagement Estonia’s exports to India are witnessing a steady and promising rise, reflecting deepening […]

Radico Khaitan Brings The Kohinoor Reserve Indian Dark Rum to the Indian Market

Radico Khaitan Ltd., one of India’s leading IMFL (Indian Made Foreign Liquor) companies, has officially rolled out The Kohinoor Reserve […]

Karan Tacker’s Goonda Agave Spirits Launches 750 ml Bottle, Signals National Expansion

Actor-entrepreneur Karan Tacker’s premium agave spirits brand, Goonda, has taken a decisive step toward national scale with the launch of […]

Epic Cleantec Unveils Beers Brewed from Recycled Water — A Bold Step Toward Sustainable Brewing

Epic Cleantec Unveils Beers Brewed from Recycled Water — A Bold Step Toward Sustainable Brewing In a groundbreaking move for […]

Badshah Enters Premium Spirits Market with ‘Shelter 6’ Vodka Co-Created with Cartel Bros

Badshah Enters Premium Spirits Market with ‘Shelter 6’ Vodka Co-Created with Cartel Bros India’s music icon and entrepreneur Badshah has […]

Indri’s Diwali Edition 2025 Crowned ‘Best World Whisky’ at Las Vegas Global Spirits Awards

Indian single malts continue their winning streak on the global stage, with Indri once again leading the pack. India Dominates […]

Ajay Devgn Launches ‘The GlenJourneys’ – A New Luxury Single Malt Crafted for the Indian Whisky Lover

Bollywood icon and entrepreneur Ajay Devgn has officially entered India’s luxury whisky scene with The GlenJourneys, a premium single malt […]

Blue Ocean Beverages Unveils Kama Kaapi Rum – Where Coffee Meets Passion in a Bottle

A New Chapter in India’s Spirit Story Blue Ocean Beverages has brewed something extraordinary — Kama Kaapi Rum, a bold […]

MoFPI’s Shyam Singh Negi Inaugurates 2nd Edition of Madhu Mandapam

The second edition of Madhu Mandapam, India’s premier alcohol and beverage pavilion, opened to an enthusiastic crowd at World Food […]

AB InBev & Netflix Seal First-Ever Global Partnership: Beer Meets Binge

In a groundbreaking move, AB InBev, the world’s leading brewer, has teamed up with Netflix for a first-of-its-kind global partnership […]

Indus Gold: Varchas Whiskey’s Bold Global Blend

A Historic Launch in Indian Whiskey Landscape Varchas Whiskey, the American craft label from the house of Shankar Distillers, has […]

Cashmir Vodka Wins Gold at The Vodka Masters 2025

India has raised the bar in global spirits. Cashmir Vodka, the nation’s first premium small-batch organic craft vodka, has clinched […]

India’s Premium Spirits of 2025: From ₹75 Lakh Whiskies to Himalayan Rums and Juniper-Forward Gins

India’s premium spirits market is experiencing a renaissance in 2025, with a surge of innovative and luxurious offerings that cater […]

Samsara x Everyday Friday Unveil Bold New Pink Gin & Soda RTD

In a trailblazing collaboration, Samsara Gin—India’s beloved pink gin brand—has joined forces with emerging RTD disruptor Everyday Friday to launch […]

Jack Daniel’s Unveils Tennessee Blackberry: Bold New Flavoured Whiskey Sensation

The legendary Jack Daniel Distillery has added a vibrant new expression to its celebrated line of flavoured whiskeys—Jack Daniel’s Tennessee […]

India’s First Low-Alcohol White Wine Launched by Sula

Meet Sula Muscat Blanc – Light, Lively, and Aromatic In a bold and refreshing move, Sula Vineyards has introduced Sula […]

SOM’s Woodpecker Premium Beer Debuts in Puducherry with India’s First-Ever Twist Cap

SOM Distilleries and Breweries Ltd. (SDBL), through its subsidiary Woodpecker Distilleries and Breweries, has officially launched Woodpecker Premium Beer in […]

Godawan Launches Triple Cask Travel Exclusive – A Global Toast to Indian Craftsmanship

Diageo India’s celebrated single malt brand, Godawan, has introduced its Triple Cask Travel Exclusive, a limited-edition expression created specifically for […]

Absolut Vodka Moves Closer to Fully Renewable Packaging with Paper-Based Cap Trial

Pernod Ricard’s Sustainable Innovation Impresses Bartenders in Real-World Test In a major step towards sustainable liquor packaging, Pernod Ricard has […]

Radico Khaitan Enters Duty-Free Market with Exclusive Premium Spirits at Delhi Airport

Radico Khaitan Ltd.—a legacy name in Indian liquor—has made a high-profile entry into India’s travel retail sector by launching an […]

ABD Maestro Unveils Russian Standard Vodka in India – A New Era of Premium

ABD Maestro Pvt. Ltd. (ABDM), the luxury arm of Allied Blenders and Distillers Ltd., has officially brought Russia’s No.1 premium […]

Liquor, Liqueur, or Spirit: Know the Real Difference Before You Drink

Liquor, Liqueur, or Spirit: Know the Real Difference Before You Drink In the world of alcoholic beverages, confusion between liquor, […]

Carlsberg Launches Grobund: Denmark’s 1st Regenerative Beer

Carlsberg Launches Grobund: Denmark’s 1st Regenerative Beer In a groundbreaking move towards sustainable brewing, Carlsberg Denmark has launched Grobund, the […]

Allied Blenders Secures Global Ownership of Mansion House and Savoy Club

In a bold and strategic move to bolster its global footprint, Allied Blenders and Distillers Ltd (ABD) has acquired full […]

Buffalo Trace Unveils Eagle Rare 12-Year-Old Bourbon: A Bold New Classic

Buffalo Trace Distillery, a legendary name in American whiskey, has officially introduced the Eagle Rare 12-Year-Old Bourbon, an exciting new […]

World's First Camel Milk Vodka Launched in Australia

Summer Land Camels, a pioneer in Australia’s camel dairy industry, has launched a groundbreaking product—the world’s first camel milk vodka. […]

Travel in Style: Cointreau’s New Cocktail Cities Collection Lands

Travel in Style: Cointreau’s New Cocktail Cities Collection Lands Rémy Cointreau is raising the bar in travel retail with the […]

Revelry Distillery by Vaniitha Jaiin Launches in Goa with Innovative Vanaha Gin

Revelry Distillery by Vaniitha Jaiin Launches in Goa with Innovative Vanaha Gin Goa, India – In a landmark move for […]

Radico Khaitan Expands Premium Spirits Portfolio with TRIKĀL, Morpheus

Radico Khaitan Expands Premium Spirits Portfolio with TRIKĀL, Morpheus Radico Khaitan, one of India’s oldest and most respected IMFL manufacturers, […]

Cashmir Vodka Arrives: Piccadily's Luxury Tribute to the Kashmir Valley

Piccadily Launches Cashmir – A Premium Vodka Inspired by the Soul of Kashmir Piccadily Agro Industries Ltd., known for its […]

Woodford Reserve Blends Tradition and Innovation in New Tawny Port Release

Woodford Reserve Unveils Tawny Port Finish: A Bold Bourbon-Rye Innovation Woodford Reserve has rolled out its latest experimental whiskey under […]

White Rum vs Dark Rum: A Complete Guide to Taste, Color, and Cocktails

Rum, with its rich heritage dating back to the 1600s in the West Indies, has grown into a globally loved […]

Neoli Rum Launch | Taste India’s First Pure Himalayan Agricole

Indian spirits just reached a new summit!Himmaleh Spirits, the trailblazers behind Kumaon&I and Bandarful, have unveiled Neoli Himalayan Rum — […]

Johnnie Walker Sets New Record with Blue Label Ultra, the Lightest 70cl Whisky Bottle

In a bold move that merges luxury with innovation, Johnnie Walker has launched its latest masterpiece – Blue Label Ultra, […]

Carlsberg Unveils ‘Electric Beer’ – Alcohol-Free Brew Delivered with Zero Emissions

Carlsberg Unveils ‘Electric Beer’ – Alcohol-Free Brew Delivered with Zero Emissions Carlsberg Sweden has unveiled a pioneering brew that blends […]

Folio 8 by The Macallan Debuts in Global Travel Retail with a Vintage Ad Twist

The Macallan, one of the world’s most iconic single malt whisky brands, has unveiled Folio 8, the latest chapter in […]

Ajay Devgn Uncorks His Luxury Whisky Dream — Meet The GlenJourneys 21YO

Ajay Devgn Uncorks His Luxury Whisky Dream — Meet The GlenJourneys 21YO Superstar Ajay Devgn has officially entered the world […]

New Indri 11 Year Old Single Malt Sets Premium Benchmark for Indian Whiskies

New Indri 11 Year Old Single Malt Sets Premium Benchmark for Indian Whiskies Piccadily Agro Industries Ltd. has launched a […]

No Duty, Big Impact: How Imported Beer Is Undercutting Indian Brands

No Duty, Big Impact: How Imported Beer Is Undercutting Indian Brands Indian brewers are raising strong concerns about what they […]

Raise a Glass to Yuvraj Singh’s Fino Tequila – Now Sipping in India!

Raise a Glass to Yuvraj Singh’s Fino Tequila – Now Sipping in India! Brace yourselves, tequila lovers—Indian cricket icon Yuvraj […]