Is Indian Single Malt Disrupting the Global Liquor Market?

Indian single malt whisky has been gaining considerable attention and acclaim in recent years, posing a significant disruption to the global liquor market traditionally dominated by Scotch, Irish, and American whiskies. Here’s a look at how Indian single malt is making its mark.

In the last few years , Indian single malt whiskeys have made substantial inroads into domestic as well as International market .

The market for India single malts have grown by 144% approximately from 2021-22 compared to scotch that grew by 32% .

Few key reasons which has helped gain popularity of Indian Single Brands are:

Image credit: Inventiva
Image credit: Inventiva

High-Quality Production

International Awards and Recognition

Innovation and Diversity

Market Impact

Growing Exports: With market demand from 25 countries ,export of Indian single malts is increasing, with more consumers around the world developing a taste for these whiskies. This growth in exports is challenging the dominance of traditional whisky-producing regions.

WLF View

Indian single malt whisky is indeed disrupting the global liquor market. With its combination of high-quality production, competitive pricing, innovative expressions, and growing international recognition.
Consumption of Indian malts is projected to continue growing at a rate of 13% per year until 2027, whereas Scotch whisky is expected to grow at 8% annually​.
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