Chandini Malla Takes the Helm as Head of Digital Marketing at Pernod Ricard India
Pernod Ricard India has appointed Chandini Malla as its new Head of Digital Marketing, ushering in a fresh wave of leadership in the Indian alcohol industry. Malla, who has spent seven successful years at Diageo, now steps into this pivotal role to fuel Pernod Ricard’s digital transformation in India.
A Digital Marketing Powerhouse
Chandini Malla is known for her expertise in data-driven marketing and digital storytelling, particularly in highly regulated industries like alcohol. At Diageo, she led groundbreaking initiatives that boosted consumer engagement, loyalty, and brand equity across digital platforms.
Her career spans top-tier companies such as Google and Nucleus Software, where she honed skills in media planning, marketing automation, and AI-driven consumer analytics. This makes her the perfect fit for Pernod Ricard India, which aims to dominate the digital space and enhance its premium image.
Why This Shift Matters for the Alco-Bev Industry
India’s premium spirits market is booming, with a projected 7.2% growth over the next five years. Pernod Ricard India is playing a pivotal role in shaping consumer perceptions and expanding reach through digital marketing. The company, home to iconic brands like Absolut, Chivas Regal, and Royal Stag, has already heavily invested in digital-first strategies, ranging from personalized experiences to data-fueled marketing.
Malla’s appointment underscores the company’s commitment not just to digital innovation but also to diversity—with over 40% of its leadership positions held by women.
What’s Next for Pernod Ricard India?
With Malla leading the charge, here’s what to expect:
- AI and Data-Driven Strategies: Leveraging advanced analytics for targeted marketing.
- Enhanced Consumer Engagement: Digital storytelling to build deeper connections.
- Omnichannel Marketing: Strengthening the brand’s presence across all touchpoints.
- Personalization: Harnessing new tools to deliver custom experiences and foster brand loyalty.
Why It Matters to the Industry
As the alco-bev sector rapidly shifts towards digital-led engagement, Malla’s leadership at Pernod Ricard India promises a future where technology and premium spirits intersect seamlessly.
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