India’s Growing Love for Single Malt Whisky: Trends & Market Insights
The Indian whisky market is witnessing a significant transformation, with single malt whiskies gaining traction among discerning consumers. Factors like authenticity, quality, and unique storytelling have fueled the demand for premium spirits, with consumers valuing distinctive flavors over cost.
“The Indian market for single malt whiskies is indeed becoming competitive, with numerous brands entering the space,” says Shekhar Swarup, Joint Managing Director, Globus Spirits.
The Shift Towards Quality and Craftsmanship
Indian whisky consumers are evolving, prioritizing quality and craftsmanship over price. Unlike other whisky segments, single malts cater to an audience that seeks a refined experience, often driven by knowledge and appreciation of the nuances of whisky-making. The growing awareness and preference for authenticity indicate that this trend is here to stay.
Globus Spirits Leading the Way with DŌAAB India Craft Whisky
Globus Spirits Limited introduced DŌAAB India Craft Whisky, a premium single malt blending tradition with innovation. Priced ₹4,500–₹5,500, it showcases superior craftsmanship. The brand serves key markets like Delhi, Gurugram, Noida, Lucknow, Jaipur, and Udaipur, where demand for premium spirits is growing.
Competitive Yet Promising Market
With multiple brands entering the single malt segment, competition is fierce. However, this competition fosters a robust market that embraces diversity and innovation. DŌAAB distinguishes itself through a unique blend of authenticity, quality, and a rich narrative that appeals to both seasoned whisky drinkers and new enthusiasts.
Interestingly, young drinkers and women are emerging as key consumers in this segment. DŌAAB targets these demographics through experiential marketing, collaborations with whisky connoisseurs, and immersive storytelling to create deeper connections with consumers.
Challenges and Regulatory Hurdles
Despite the positive momentum, single malt whisky brands in India face challenges, particularly state-specific regulations that complicate distribution and expansion. A more streamlined policy framework would greatly benefit domestic single malts, enabling them to compete on a global scale.
“A level playing field and government support can encourage innovation, helping Indian whiskies thrive both domestically and internationally,” Shekhar emphasizes.
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The Future of Indian Single Malts
Metro and Tier I city consumers, who appreciate premium experiences, are expected to drive the growth of single malt consumption in India. In 2025, Globus Spirits plans to introduce new single malts, continuing its journey of discovery and innovation with DŌAAB.
“We are excited about the potential of new single malts in 2025. Each new expression will be crafted to meet the evolving tastes of modern Indian consumers,” Shekhar adds.
As consumer awareness increases and tastes evolve, brands push boundaries to shape an exciting future for the Indian single malt whisky market. With quality and authenticity taking center stage, brands like DŌAAB are redefining the whisky experience for the Indian audience.
