A Historic Launch in Indian Whiskey Landscape
Varchas Whiskey, the American craft label from the house of Shankar Distillers, has unveiled its latest masterpiece—Indus Gold. Unlike anything on the market, Indus Gold is a blended whiskey crafted from three continents: authentic American bourbon, refined Scottish scotch, and bold Indian single malt.
This unique composition makes Indus Gold more than just a spirit—it’s a celebration of global craftsmanship, merging diverse whiskey traditions into a single bottle.
Founder’s Vision: A Game-Changer
For Varchasvi Shankar, Founder of Shankar Distillers, this launch marks a defining moment. Calling it “a historic moment” and “a game-changer for our award-winning Varchas Whiskey portfolio”, Shankar emphasizes that Indus Gold is designed to surprise and delight whiskey lovers.
The spirit offers a symphony of flavours—the smooth richness of American bourbon, layered with a gentle spiced finish and a delicate whisper of peat from the scotch. Together, these elements create a whiskey that feels both familiar and entirely new.
Years in the Making
The journey to Indus Gold was not rushed. After years of distilling expertise and meticulous product development, the whiskey was subjected to multiple blind tastings, earning high praise from both consumers and industry professionals.
This recognition highlights not only the skill behind Indus Gold but also Shankar Distillers’ dedication to creating whiskeys that stand out globally while catering to the evolving palate of Indian consumers.
Availability & Pricing
Indus Gold is currently available in Goa and Karnataka, two of India’s most vibrant liquor markets. Consumers can pick it up in two formats:
- 180 ml priced at ₹2,800
- 750 ml priced at ₹3,500
These premium offerings are positioned for whiskey enthusiasts who seek innovation, authenticity, and a touch of luxury in every pour.
Interesting Read
What’s Next for Shankar Distillers?
The launch of Indus Gold is just the beginning. Shankar Distillers has laid out a roadmap for strategic partnerships, wider distribution, and consumer education initiatives. The vision is clear—expand the footprint of Varchas in India while showcasing the versatility, artistry, and premium character of its American craft whiskey heritage.
By doing so, the distiller not only brings world-class whiskey experiences to Indian consumers but also sets a new benchmark for innovation in the liquor industry.
With Indus Gold, Varchas Whiskey has effectively rewritten the playbook. By blending traditions from America, Scotland, and India, the brand has crafted a whiskey that reflects both heritage and innovation—a bottle that’s as global as it is Indian at heart.
As Varchasvi Shankar puts it, Indus Gold is more than a launch—it’s a statement: premium craft whiskey in India is ready to rise to global standards, one sip at a time.
