February 2025 – South African luxury gin brand Inverroche has officially joined Pernod Ricard, marking a major step in its global expansion. Founded in 2011 by Lorna Scott, Inverroche pioneered fynbos-infused gin, contributing to the country’s craft spirits industry. The brand’s unique approach to using indigenous botanicals has helped it stand out in the competitive premium spirits market.
Strategic Acquisition
Pernod Ricard, valued at €45 billion, stands to benefit from the gin market’s 6.5% growth from 2024 to 2028, driven by demand for craft spirits. This acquisition strengthens Pernod Ricard’s foothold in the growing African spirits market and expands its range of luxury gin offerings.
Pernod Ricard’s investment in Inverroche signals its confidence in South Africa’s potential as a key player in the global craft spirits industry. The deal aligns with the company’s strategy of acquiring high-quality brands with strong local heritage and international appeal.
Global Reach and Sustainability
With Pernod Ricard’s extensive distribution network spanning over 160 countries, Inverroche’s Classic, Verdant, and Amber gins will now be available to a much wider audience. Global exposure will drive the brand’s recognition and sales, cementing its status as a premium craft gin worldwide.
The acquisition underscores Pernod Ricard’s commitment to sustainability by aligning with Inverroche’s eco-conscious production methods. The distillery leads in sustainable practices, using locally sourced botanicals and supporting community-driven initiatives. With Pernod Ricard’s support, these efforts will expand, ensuring ethical and environmentally responsible production stays at the core of Inverroche’s identity.
Impact on South African Spirits Industry
This acquisition could have a transformative effect on South African craft spirit exports, currently valued at over $100 million annually. By integrating a South African brand into its global portfolio, Pernod Ricard has paved the way for increased international recognition of the country’s burgeoning craft spirits sector. Other local distilleries may follow suit, seeking strategic partnerships to scale their operations and gain global traction.
The deal is expected to create new economic opportunities, including generating jobs and developing skills within the South African spirits industry. As Inverroche scales production to meet increased demand, local suppliers, farmers, and distillers could benefit from enhanced business opportunities and investment in the sector.
Interesting Read
The Future of Inverroche Under Pernod Ricard
Pernod Ricard is leading Inverroche towards accelerated growth, driving new product innovations, collaborations, and limited-edition releases that showcase South African craftsmanship. The partnership will boost marketing efforts, positioning Inverroche as a globally recognized luxury gin brand while maintaining its artisanal roots.
With this move, Inverroche secures a strong global footprint and showcases South Africa’s rich botanical heritage in the spirits market. As demand for premium craft spirits rises, this acquisition ushers in a new era for Inverroche and the broader South African spirits industry.
