New Whiskey on the Block: Third Eye Distillery’s ‘Otherside’ Arrives in India at ₹3,250
Mumbai-based distillery shakes up the whiskey scene with an Indian-crafted blend that challenges the norms. India’s alcobev industry is thriving, with homegrown brands pushing boundaries to cater to evolving palates. Mumbai-based Third Eye Distillery, renowned for its award-winning Stranger & Sons Gin, has now stepped into the whiskey arena with Otherside Subcontinental Whiskey. Priced at ₹3,250 in Mumbai and ₹2,100 in Goa, Otherside promises a fresh perspective on Indian whiskey.
A Whiskey Shaped by India’s Climate
Made entirely in India and aged in the country’s tropical belt, Otherside embraces the land’s extreme weather conditions—heat, monsoons, and shifting seasons—all of which intensify the spirit’s depth and character. The whiskey undergoes a Solera finishing process in charred ex-bourbon barrels, creating a complex, full-bodied profile unique to the subcontinent.
“This whiskey’s Solera Finish adds depth and layers of intricate flavors, making it a standout in the premium category,” the company stated.
Taking on Global Heavyweights
Entering a fiercely competitive market, Otherside is up against premium Indian single malts like Paul John Nirvana and international bourbons such as Jack Daniel’s and Jim Beam. With India reducing tariffs on U.S. bourbon imports, the brand faces an evolving landscape but stands firm on its unique identity.
Breaking Free from Traditional Whiskey Rules
Rahul Mehra, Co-founder & CEO of Third Eye Distillery, is determined to change perceptions about Indian whiskey:
“This isn’t Scotch. It’s not bourbon. And it’s definitely not business as usual. Whiskey is a crowded room, but India’s climate, geography, and aging process create a spirit that stands apart. It’s time we set our own whiskey rules.”
Unlike traditional Scotch-aged whiskeys, Otherside matures in India’s intense climate, accelerating the aging process and producing flavors that rival spirits aged for much longer in colder regions.
Redefining India’s Whiskey Standards
With Otherside, Third Eye Distillery is setting new benchmarks in India’s whiskey landscape. The company has committed USD 4-6 million over the next 18 months to fuel research, innovation, and marketing, ensuring this whiskey makes a strong mark in the industry.
Expansion & Global Ambitions
Currently available in Maharashtra and Goa, Otherside will soon expand to Haryana, Karnataka, and Rajasthan. Third Eye Distillery is also eyeing international markets, reinforcing India’s growing reputation as a premium whiskey producer.
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A Legacy of Disrupting Spirits
Third Eye Distillery has a track record of shaking up the industry. At the 2020 International Wine and Spirits Competition (IWSC) in the UK, Stranger & Sons Gin was named one of the world’s top eight gins, winning a Gold Outstanding medal. This success cemented India’s position on the global spirits map and paved the way for premiumization in the market.
Final Pour
With Otherside Subcontinental Whiskey, Third Eye Distillery is rewriting India’s whiskey story. More than just a drink, it’s a statement—a bold, homegrown alternative to traditional whiskey powerhouses. As India’s spirits industry continues to evolve, Otherside is set to carve its own path, delivering an authentic, top-tier experience to whiskey lovers worldwide.
