Vivek Oberoi Partners with Scottish Spirits for £150M Growth
Edinburgh-based Rutland Square Spirits has brought Bollywood star and entrepreneur Vivek Anand Oberoi on board as a co-founder and chairman in a major Indo-Scottish collaboration. With an ambitious £150 million expansion plan and a luxury net-zero hotel in development, the brand aims to make a powerful impact on the global spirits industry.
A Bold Move in the Luxury Spirits Market
Rutland Square Spirits, known for its oolong white tea-infused premium drinks, is carving a unique space in the world of high-end beverages. The company, founded by Nishant and Veenu Sharma, has been blending Scottish craftsmanship with Indian heritage, offering a distinct flavor profile that appeals to global connoisseurs.
Bollywood actor and seasoned entrepreneur Vivek Anand Oberoi has acquired a 21% stake and stepped in as co-founder and chairman, setting the brand on a transformational journey. This strategic move will amplify its global reach, enhance production capacity, and introduce premium new offerings to the market.
The £150 Million Expansion Plan
The spirits brand is not just aiming for local success—it has mapped out a £150 million investment strategy focused on scaling up its presence in international markets, particularly in Europe, the US, and Asia. The infusion of capital will be used for:
- Expanding production facilities to meet growing demand.
- Strengthening global distribution channels for broader market penetration.
- Developing new, innovative product lines to attract premium consumers.
- Establishing a strong brand identity that resonates with both Western and Indian audiences.
A Net-Zero Luxury Hotel in Edinburgh
In an industry-first move, Rutland Square Spirits is also venturing into hospitality with a sustainable twist. The company plans to launch a net-zero luxury hotel in Edinburgh, reinforcing its commitment to sustainability while offering a premium experience to travelers and whiskey enthusiasts alike.
This hotel will be designed to offer guests an immersive experience in Scottish whiskey culture, infused with Indian-inspired luxury. It aims to attract high-net-worth individuals, business travelers, and spirits aficionados seeking an eco-friendly yet opulent stay.
Vivek Oberoi: More Than Just a Bollywood Star
While many recognize Vivek Anand Oberoi for his stellar performances on the silver screen, his business acumen is equally impressive. A serial entrepreneur since the age of 19, Oberoi has built a diverse business empire across multiple sectors, including:
- Fintech & Agritech – Investments in cutting-edge financial and agricultural technologies.
- Real Estate – Premium property development and luxury housing projects.
- Entertainment & Media – Film production, OTT platforms, and creative ventures.
His Oberoi Family Office, a decade-old investment powerhouse, will play a crucial role in fueling Rutland Square Spirits’ global ambitions, ensuring that the brand’s expansion is both strategic and sustainable.
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A Game-Changer in the Premium Spirits Industry
This partnership between Rutland Square Spirits and Vivek Oberoi marks the perfect synergy between Bollywood glamour and Scottish craftsmanship. By blending heritage, innovation, and sustainability, the brand is well on its way to becoming a dominant force in the luxury spirits market.
With its expansion strategy in motion and a sustainable hospitality venture on the cards, Rutland Square Spirits is poised to redefine premium drinking experiences worldwide.
