Wise Monkey Rum Unveils Two Exciting Variants in Goa
The premium rum landscape in India just got a bold new addition! Nirvana Works International Ltd., in collaboration with Sunmoon Distillery, has launched two exciting variants of Wise Monkey Rum —Wise Monkey Indian Spiced Rum and Wise Monkey Café Rum—in the ever-vibrant state of Goa.
A Growing Legacy in the Spirits Industry
After making a remarkable debut at ProWine 2024 and establishing a strong presence across Delhi and Hyderabad Duty Frees, Wise Monkey Rum has quickly gained recognition among spirits connoisseurs. Known for its molasses-based richness and unique character, the brand is now expanding its footprint in India’s most happening liquor market.
A Perfect Blend of Spice and Coffee
Wise Monkey Indian Spiced Rum is a masterfully curated blend of handpicked Indian spices, offering an exotic depth of flavor. This exceptional variant holds the prestigious title of being the first Indian rum to win gold at the London Spirits Competition, setting a new benchmark for premium Indian rums. Its bold yet smooth profile makes it a must-try for those who enjoy a complex and aromatic drinking experience.
On the other hand, Wise Monkey Café Rum is an indulgence for coffee lovers. Infused with a unique three-coffee blend—Arabica, Robusta, and Liberica—this variant delivers a robust, aromatic, and slightly sweet flavor profile that stands out in the world of coffee-infused spirits. Whether sipped neat, on the rocks, or mixed into creative cocktails, it promises a distinctive experience.
Goa: The Perfect Launch Pad
The decision to introduce these variants in Goa comes at a time when India’s interest in premium and craft rums is surging. “Wise Monkey is for those who truly appreciate the essence of fine rum,” says Kaung Htet, Brand Manager, Wise Monkey Rum. With Goa’s thriving alcohol market, tourism-driven demand, and a growing community of rum enthusiasts, the brand sees this as the ideal gateway for expansion across India.
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Where to Find It
Both variants are priced at ₹1,600 and are now available in retail stores across North and South Goa. Whether you’re a fan of spiced rums with a bold kick or prefer the deep, rich notes of coffee, Wise Monkey Rum has something special to offer.
So, if you’re in Goa, grab a bottle and embark on a flavorful journey with Wise Monkey Rum—where tradition meets innovation in every sip!
