ABD Levels Up Spirits Portfolio with Pumori Gin & Woodburns Whiskey
ABD strengthens its premium spirits portfolio with Pumori Gin and Woodburns Whiskey. With India’s liquor market growing at 15% CAGR, this move cements ABD’s position in high-end spirits expected to reach $25 billion by 2030.
A Bold Move in the Premium Spirits Market
As India’s premium spirits market grows at 20% annually, It integrates Pumori Gin and Woodburns Whiskey to redefine luxury drinking experiences.
ABD’s acquisition aligns with a broader industry trend where premium spirits now account for over 30% of India’s alcohol sales. Consumers are shifting towards high-quality liquor, and brands like Pumori Gin and Woodburns Whiskey cater to this demand with their distinctive craftsmanship and authenticity.
Consumer Trends Driving Growth
Millennials and Gen Z are at the forefront of this shift, contributing to 65% of premium alcohol purchases in India. The demand for high-end spirits in home settings, upscale bars, and luxury restaurants is accelerating. Recognizing this, It is set to leverage its vast distribution network, spanning 25 states and international markets, to scale these brands and expand their reach.
ABD’s spokesperson shared, “Pumori Gin and Woodburns Whiskey are exceptional additions to our portfolio. Their premium quality and craftsmanship align perfectly with the evolving consumer demand for refined spirits. This move strengthens our commitment to offering top-tier liquor brands.”
Strategic Expansion & Future Outlook
ABD will boost Pumori Gin and Woodburns Whiskey through digital marketing, influencer partnerships, and immersive branding, with online strategies expected to drive 40% of new premium liquor sales.
Interesting Read
With the rising disposable income and a strong preference for premiumization, ABD is poised to challenge global brands in the Indian market. The company’s aggressive expansion strategy aims to enhance brand visibility and solidify its leadership in the premium spirits category.
India’s premium liquor market is evolving rapidly, and ABD’s latest acquisition is a significant step in shaping its future.
