FSSAI Cracks Down on Liquor Makers Over Flavour Additives and Misleading Age Claims
Regulator Tightens Oversight on Alcohol Labelling and Product Claims India’s food safety watchdog, the Food Safety and Standards Authority of […]
Maka Di and BAR Launch India’s First Beer-Fermented Craft Chocolate
A Craft Beer Meets Craft Chocolate Innovation In a unique crossover between brewing and chocolate-making, Maka Di, the craft beer […]
House of The Viceroy 1977 Set to Enter India with Ultra-Premium Spirits Portfolio
India’s luxury spirits market is set to welcome a new international player as House of The Viceroy 1977, an independent […]
Simba Beer Marks 10 Years with the Launch of New ‘Simba Wild’
Simba Beer is celebrating a decade of brewing in India with the launch of Simba Wild, a new beer designed […]
Pernod Ricard Faces Major Regulatory Challenges in India’s Liquor Market
French spirits giant Pernod Ricard — known for premium brands like Chivas Regal and Absolut — is currently navigating one […]
Wild Turkey Launches Austin Nichols Archives Collection with Rare 16-Year-Old Gold Foil Bourbon
Wild Turkey has introduced a premium new limited-edition bourbon series, the Austin Nichols Archives Collection, inspired by some of the […]
Amitabh Pande Elevated as Chief Strategy Officer at Diageo India
Diageo India appoints Amitabh Pande as Chief Strategy Officer effective June 2026, strengthening growth, innovation, and premiumisation strategy. Amitabh Pande […]
Amrut Distilleries Unveils ‘Amrut Pravas’ at TFWA Singapore, Expanding India’s Global Whisky Footprint
Exclusive Travel Retail Single Malt Showcases India’s Craftsmanship to Global Travellers India’s premium whisky story continues to grow on the […]
Tamdhu 21 Named World’s Best Scotch Whisky at 2026 Spirit of Speyside Festival
Tamdhu 21 Named World’s Best Scotch Whisky at 2026 Spirit of Speyside Festival. The Spirit of Speyside Whisky Festival 2026 […]
Talisker Launches Magma 47-Year-Old: A Rare Masterpiece Limited to Just 622 Bottles
In a remarkable addition to the world of ultra-premium Scotch whisky, Talisker has unveiled the Magma 47-Year-Old, one of the […]
Kavalan Whisky Enters Bahrain Market with Strategic Expansion Plan
A New Chapter for Kavalan in the Middle East Taiwan’s renowned premium whisky brand Kavalan Distillery has officially announced its […]
Masters Delight Whisky Hits 1 Million Cases in Just 160 Days — A New Alcobev Benchmark
In a remarkable feat for India’s fast-evolving liquor market, Masters Delight Whisky has crossed 1 million cases in just 160 […]
Som Distilleries Strengthens Market Presence with Sunny Beaches Strong Premium Beer Launch
Som Distilleries and Breweries Limited has taken a bold step in expanding its footprint by launching Sunny Beaches Strong Premium […]
Soorahi Whisky Expands to Odisha as Uppal Brewers Accelerates National Growth
Premium Indian whisky brand Soorahi continues its expansion journey with a strategic entry into Odisha, strengthening its footprint in India’s […]
Epic Cleantec Unveils Beers Brewed from Recycled Water — A Bold Step Toward Sustainable Brewing
Epic Cleantec Unveils Beers Brewed from Recycled Water — A Bold Step Toward Sustainable Brewing In a groundbreaking move for […]
Ajay Devgn Launches ‘The GlenJourneys’ – A New Luxury Single Malt Crafted for the Indian Whisky Lover
Bollywood icon and entrepreneur Ajay Devgn has officially entered India’s luxury whisky scene with The GlenJourneys, a premium single malt […]
MoFPI’s Shyam Singh Negi Inaugurates 2nd Edition of Madhu Mandapam
The second edition of Madhu Mandapam, India’s premier alcohol and beverage pavilion, opened to an enthusiastic crowd at World Food […]
AB InBev & Netflix Seal First-Ever Global Partnership: Beer Meets Binge
In a groundbreaking move, AB InBev, the world’s leading brewer, has teamed up with Netflix for a first-of-its-kind global partnership […]
India’s Premium Spirits of 2025: From ₹75 Lakh Whiskies to Himalayan Rums and Juniper-Forward Gins
India’s premium spirits market is experiencing a renaissance in 2025, with a surge of innovative and luxurious offerings that cater […]
Samsara x Everyday Friday Unveil Bold New Pink Gin & Soda RTD
In a trailblazing collaboration, Samsara Gin—India’s beloved pink gin brand—has joined forces with emerging RTD disruptor Everyday Friday to launch […]
