Regulator Tightens Oversight on Alcohol Labelling and Product Claims
India’s food safety watchdog, the Food Safety and Standards Authority of India (FSSAI), has issued notices to several alcoholic beverage manufacturers for alleged violations related to flavour additives and age-related claims on product labels.
The move signals a stronger regulatory push to ensure transparency and compliance in the country’s alcoholic beverage industry.
FSSAI Flags Unauthorised Flavour Additives in Alcoholic Beverages
According to FSSAI, inspections revealed that some manufacturers were using added flavouring substances designed to mimic the natural taste and aroma of beverages such as rum, brandy, gin, whisky, wine, and beer.
Under the Food Safety and Standards (Alcoholic Beverages) Regulations, 2018, these products are expected to derive their characteristic flavour naturally. The use of artificial flavour enhancers that imitate traditional alcohol profiles could therefore be considered a violation of existing regulations.
Regulator Questions ‘Aged’ and Maturity Claims on Labels
FSSAI has also raised concerns about the growing use of age-related marketing claims on alcoholic beverages.
The regulator noted that certain manufacturers were using terms, synonyms, or indirect references suggesting product age or maturity without adhering to the requirements laid down under Regulation 1.3.7 of the Alcoholic Beverages Regulations, 2018.
Such claims can influence consumer perception and purchasing decisions, making accurate representation a key compliance requirement.
Youngest Spirit Rule Under Scrutiny
Another major issue identified during inspections relates to products carrying the word “aged” or similar descriptions.
FSSAI stated that when an alcoholic beverage carries an age declaration, the mentioned age must correspond to the youngest spirit used in the blend. Authorities found instances where this requirement may not have been properly followed, potentially leading to misleading product information.
Manufacturers Asked to Explain Compliance Gaps
The food regulator has directed the concerned companies to review their products, ensure compliance with the prescribed standards, and submit explanations regarding the alleged violations.
Manufacturers have also been asked to clarify why regulatory action should not be initiated against them under the provisions of the Food Safety and Standards Act, 2006.
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What This Means for India’s Alcohol Industry
The latest enforcement action highlights FSSAI’s increasing focus on product authenticity, transparent labelling, and consumer protection across the food and beverage sector.
For liquor brands operating in India, the message is clear: flavour claims, age statements, and product descriptions must strictly align with regulatory requirements. As authorities intensify scrutiny, compliance is becoming just as important as brand positioning and marketing.
