In a groundbreaking move, AB InBev, the world’s leading brewer, has teamed up with Netflix for a first-of-its-kind global partnership that brings beer and entertainment closer than ever. The collaboration will roll out co-marketing campaigns around major global and regional Netflix titles, including The Gentlemen (UK), Brazil 70 – A Saga do Tri (Brazil), and Culinary Class Wars (South Korea).
What’s Brewing?
The deal isn’t just about ads—it’s about immersive experiences. Plans include:
- Consumer activations that let fans celebrate their favorite shows with their favorite brews.
- Title integrations connecting Netflix originals with AB InBev brands.
- Limited-edition packaging featuring Netflix-themed designs.
- Digital promotions that blend streaming culture with beer moments.
A Perfect Pour for Pop Culture
“Streaming is a social and shared experience. It’s an occasion where beer and entertainment come together,” said Marcel Marcondes, Global CMO of AB InBev. “This partnership is an opportunity for our brands to create deeper experiences with consumers and more moments of cheers while they watch the content that shapes culture.”
The alliance goes bigger with live event tie-ins, including the much-anticipated NFL Christmas Gameday 2025 broadcast, and global spectacles like the 2027 Women’s World Cup on Netflix.
Interesting Read
Netflix + Beer = Culture Reloaded
“The popularity of our titles allows us to pierce the cultural zeitgeist in ways few others can,” said Marian Lee, CMO of Netflix. “We are super excited about creating attention-grabbing campaigns with AB InBev that are just as unique, fun, and creative as the shows and movies they support.”
With beer in hand and Netflix on screen, this partnership is set to redefine how audiences across the world celebrate culture—one sip and one show at a time.
