Piccadily Launches Cashmir – A Premium Vodka Inspired by the Soul of Kashmir
Piccadily Agro Industries Ltd., known for its acclaimed single malts and rums, has unveiled Cashmir — a small-batch luxury vodka that marks its entry into the ultra-premium white spirits segment. Crafted from organic Indian winter wheat and glacial spring water sourced directly from the Kashmir Valley, Cashmir embodies a blend of regional authenticity and refined craft.
Distilled seven times for unmatched smoothness and clarity, Cashmir stands apart with its use of non-GMO, heritage wheat and naturally mineral-rich water. The result is a vodka with a velvety texture and a clean, elegant finish that reflects its Himalayan origin.
Kashmir’s Culture Bottled in a Spirit
More than just a premium drink, Cashmir serves as a tribute to the poetic landscape of Kashmir. Drawing design and identity inspiration from the valley’s saffron fields, shikaras on Dal Lake, and traditional Kashmiri craftsmanship, the brand brings a cultural narrative to every bottle.
“Cashmir Vodka is my heartfelt tribute to the breathtaking land of Kashmir,” said Surrinder Kumar, Master Blender at Piccadily Agro. “We’ve created an ode to the valley’s natural splendour, using its pristine glacial waters and honouring its timeless heritage.”
Praveen Malviya, CEO (IMFL), added, “With Cashmir, we take a significant step in our vision to showcase Indian spirits globally through authenticity and innovation.”
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Market Debut and Pricing
With an ABV of 42.8%, Cashmir will first launch in select Indian states, beginning with Haryana, followed by international markets. The MRP in Haryana will range between ₹1500 to ₹2000.
Cashmir positions itself as a unique entrant in the premium vodka space — one that fuses purity, place, and poetic craftsmanship.
