Homegrown beer brand Proost has delivered a strong financial performance in FY25, surpassing the ₹100 crore revenue mark and achieving EBITDA breakeven—an important milestone in India’s evolving beer and craft alcohol market.
Proost reported a 174% increase in revenue from operations, reaching ₹115 crore in FY25, up from ₹42 crore in FY24. The sharp growth reflects improved market penetration and rising demand across key operating states.
The company’s growth was primarily driven by a significant increase in sales volumes. Proost sold 8 lakh cases in FY25, up from 2.5 lakh cases in FY24, indicating strong consumer uptake and expanded distribution.
EBITDA Breakeven Achieved Through Cost Discipline
Alongside revenue growth, Proost achieved EBITDA breakeven during FY25, supported by a disciplined cost structure. Key factors contributing to profitability included:
- Marketing and brand spends maintained at below 2% of revenue
- A lean organisational model to control manpower and overhead costs
- Focus on operational efficiency and capital-efficient scaling
Commenting on the achievement, Tarun Bhargava, CEO and Co-founder of Proost, said the milestone validates the company’s belief that sustainable and profitable beer brands can be built in India with prudent capital allocation.
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Funding and Investor Support
According to data from TheKredible, Proost has raised $8 million in funding to date. Its investor base includes Dauble Pte, UMJD Family, Dev Punj, and Manshi Parashar, providing long-term strategic backing.
Proost’s performance comes at a time when India’s craft and premium beer segment is undergoing consolidation. Several early-stage players are recalibrating growth strategies amid regulatory challenges. Bira 91, once a category leader, has reduced its operational footprint and deferred IPO plans following regulatory disruptions and financial pressure.
Proost competes in a crowded but growing market that includes Simba, Maka Di, Arbor Brewing Company, Kati Patang, and Witlinger, among others.
Significance for India’s Beer Market
In a sector often characterised by high marketing spends and cash-intensive expansion, Proost’s FY25 performance highlights the viability of a volume-led, cost-controlled growth model. Crossing the ₹100 crore revenue mark while achieving EBITDA breakeven positions the company as a notable example of sustainable scaling in India’s beer industry.
