In a bold and strategic move to bolster its global footprint, Allied Blenders and Distillers Ltd (ABD) has acquired full global ownership rights to the renowned liquor brands Mansion House and Savoy Club. The acquisition was sealed through the complete buyout of Singapore-based UTO Asia Pte. Ltd., for a total consideration of €1.225 million.
The deal, approved by ABD’s board on June 10, 2025, marks a critical turning point in the company’s global growth strategy. UTO Asia is now a wholly owned subsidiary of ABD, granting the Indian spirits giant legal and beneficial rights to both brands worldwide — with the exception of specific Southeast Asian markets including Singapore, Malaysia, Indonesia, Philippines, Thailand, Cambodia, Vietnam, Laos, China, and Myanmar.
A Global Power Move
This acquisition underscores ABD’s commitment to elevating its status as a formidable global player in the liquor industry. With Mansion House already holding strong brand equity in India and select international markets, the transition to full ownership is expected to accelerate its global brand positioning and market penetration.
“The acquisition of UTO Asia and the associated global rights to Mansion House and Savoy Club is a strategic leap that ensures brand consolidation and regional adaptability,” ABD stated.
What This Means for the Industry
By owning the global rights, ABD gains the freedom to align brand strategies, innovate product lines, and control brand messaging across continents — all key levers for growth in today’s competitive spirits market.
This deal is more than a brand buyout — it signals a shift in how Indian liquor companies are playing on the global stage. ABD’s vision goes beyond domestic leadership; it aims to make Indian-owned brands competitive in premium and mid-segment international markets.
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Looking Ahead
With the global spirits market projected to grow significantly over the next decade, this acquisition allows ABD to capitalize on the momentum. Mansion House, once seen as a regional leader, is now poised to become a global icon — under the full command of one of India’s fastest-growing liquor companies.
For the liquor industry, this move by Allied Blenders sets a new benchmark — and raises the bar for what Indian companies can achieve globally.
