Radico Khaitan Ltd., one of India’s leading IMFL (Indian Made Foreign Liquor) companies, has officially rolled out The Kohinoor Reserve Indian Dark Rum in India, strengthening its presence in the fast-evolving premium rum category. The triple-aged dark rum, which earlier debuted in international markets, is now being introduced domestically, starting with Uttar Pradesh, followed by Karnataka and Delhi.
The launch comes at a time when India’s premium spirits market is witnessing steady growth, driven by urban consumers who are increasingly exploring aged, craft-led and premium dark rum expressions.
India’s Growing Appetite for Premium Rum
India is one of the largest rum-consuming countries globally, accounting for a significant share of worldwide rum volumes. While traditional value-led rum brands continue to dominate volumes, industry data indicates a gradual shift towards premium and super-premium segments, especially in metros and tier-1 cities.
According to industry estimates, the Indian rum market is valued at over ₹12,000 crore, with dark rum forming a sizeable share. Premiumisation, experimentation with cask finishes, and storytelling rooted in heritage are emerging as key drivers of consumer preference—making the timing of The Kohinoor Reserve launch strategically significant.
Crafted from Fresh Cane Juice Using a Triple-Cask Ageing Process
The Kohinoor Reserve Indian Dark Rum is crafted in small batches using fresh cane juice harvested during the North Indian winter, a period known for producing high-quality sugarcane with enhanced natural sweetness.
What sets the expression apart is its triple-cask maturation process:
- Primary ageing in American Bourbon barrels
- Secondary finishing in Cognac XO casks
- Final refinement in Vermouth casks
This layered ageing technique adds depth, complexity and balance, positioning the rum firmly in the premium Indian dark rum segment.
A Blend of India’s Distillation Heritage and Modern Luxury
The brand draws inspiration from the legendary Kohinoor diamond, symbolising rarity, craftsmanship and enduring value. The rum also pays homage to India’s ancient distillation traditions, with historical references tracing alcohol production in the subcontinent back to the Indus Valley Civilisation.
The packaging reflects this heritage-luxury blend. The multi-faceted, sculpted bottle resembles a cut gemstone, complemented by subtle gold detailing, broad shoulders and a sturdy base, conveying understated luxury and regal elegance.
Industry Perspective: Strengthening the Premium Portfolio
Commenting on the launch, Abhishek Khaitan, Managing Director of Radico Khaitan Ltd., highlighted the evolving consumer palate in India. He noted that rum drinkers are increasingly seeking richer, more complex flavour profiles, and that the category is experiencing renewed interest driven by craftsmanship and authenticity.
The Kohinoor Reserve, which has already received positive response in international markets, is expected to enhance Radico Khaitan’s premium spirits portfolio in India.
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Tasting Profile: Rich, Layered and Smooth
On the nose and palate, The Kohinoor Reserve Indian Dark Rum delivers:
- Sweet and fruity aromas
- Notes of native Indian spices
- Dried fruits and roasted nuts
- Elegant woody undertones
The rum offers a long, smooth and refined finish, making it suitable for sipping neat, on the rocks, or as a base for premium rum-forward cocktails.
Price, Bottle Size and Market Availability
The Kohinoor Reserve Indian Dark Rum is available in a 750 ml bottle, with state-wise pricing as follows:
- ₹4,350 – Uttar Pradesh
- ₹4,635 – Karnataka
- ₹3,750 – Delhi
The phased rollout reflects Radico Khaitan’s focus on key premium consumption markets before expanding further.
Setting a New Benchmark for Indian Dark Rum
With the domestic launch of The Kohinoor Reserve, Radico Khaitan reinforces India’s growing presence in the global premium rum conversation. The product combines heritage storytelling, advanced ageing techniques and contemporary packaging, aligning with global premiumisation trends while staying rooted in Indian identity.
As Indian consumers increasingly explore premium dark rums, The Kohinoor Reserve positions itself as a strong contender in redefining Indian rum on the world stage.
