Epic Cleantec Unveils Beers Brewed from Recycled Water — A Bold Step Toward Sustainable Brewing
In a groundbreaking move for the beverage industry, Epic Cleantec has launched two innovative beers made from highly purified recycled water—sourced directly from showers and laundry systems. Yes, you read that right. The future of brewing has arrived, and it’s refreshing, bold, and remarkably clean.
Epic Cleantec’s new creations — Shower Hour IPA and Laundry Club Kölsch — are brewed using water captured from modern greywater systems. The company’s onsite reuse technology treats this water through advanced purification processes, leaving it exceptionally pure—cleaner than many traditional water sources used in brewing.
Sustainability Meets Flavor
Crafted in partnership with Devil’s Canyon Brewing Company in San Carlos, California, the beers are more than just an eco-friendly experiment. The Shower Hour IPA even incorporates drought-resistant, soil-enriching ingredients, blending sustainability into every sip — from grain to glass.
“We’re giving people a fun, approachable way to see recycled water in a new light,” said Aaron Tartakovsky, CEO of Epic Cleantec. “If one great beer can change minds, imagine the impact when this technology scales.”
Devil’s Canyon CEO Chris Garrett echoed the sentiment, emphasizing that this collaboration “changes the narrative around our most precious resource.”
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From Innovation to National Rollout
Epic Cleantec is no stranger to pioneering concepts. The company introduced its first recycled-water beer, OneWater Brew, in 2022 — a small-batch innovation that earned a spot on TIME’s Best Inventions list. Now, the idea has been scaled up for national availability.
The new beers are hitting shelves at major retailers across California, with distribution planned in 12 states and Washington, D.C. Beer enthusiasts in eligible states can also order online via Devil’s Canyon Brewing Company. Taproom sales began on November 21, marking a new chapter in sustainable craft brewing.
A New Era for the Liquor Industry
Epic Cleantec’s bold approach is set to spark conversations worldwide, challenging long-held perceptions about recycled water and opening doors for more sustainable brewing techniques. For consumers, it’s a chance to experience great beer that’s not only flavorful but also part of a larger environmental mission.
As the world looks for greener solutions, recycled-water beer might just be the next big wave in the beverage industry — and Epic Cleantec is leading the charge.
