In a trailblazing collaboration, Samsara Gin—India’s beloved pink gin brand—has joined forces with emerging RTD disruptor Everyday Friday to launch a limited-edition Pink Gin & Soda RTD. This marks Samsara’s debut into the buzzing Indian ready-to-drink (RTD) space.

Crafted in Goa, Powered by Botanicals

Poured into sleek 300 ml bottles with 7% ABV, this vibrant drink is a refreshing blend of Wild Rose, Summer Berries, and Hibiscus—capturing Samsara’s signature botanical artistry. Designed for the modern, health-conscious drinker, the drink is light, crisp, low-calorie, and screams effortless style.

It reflects their philosophy:
“When craftsmanship meets rebellion.”

A Fusion of Craft and Culture

“Samsara’s foray into RTD with Everyday Friday is a natural evolution,” said Aditya Aggarwal, founder of Samsara. The brand’s move comes at a time when the RTD category is rapidly growing among young Indian consumers.

Launched in 2024, Everyday Friday has quickly become a Gen Z favourite in Goa. Co-founder Siddharth Bapna added,
“With Samsara, we’re raising the RTD bar. It’s not just a product—it’s a movement.”

With this collaboration, Samsara further solidifies its premium craft spirits dominance, both domestically and globally, with exports reaching Canada, Singapore, UAE, and more.

An Exclusive Drop – Only 1,000 Cases!

Backed by fresh investment from Tilaknagar Industries, this launch is more than a product—it’s a statement. With only 1,000 cases rolling out across Goa and Bengaluru, this limited-edition Pink Gin & Soda RTD is set to become one of India’s most exclusive craft alcobev drops.

Bold, botanical, and beautifully crafted—this RTD is for those who like their drinks with a twist of rebellion. Don’t blink or you’ll miss it.

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