In a significant leadership development in India’s fast-growing spirits industry, Rashi Singh has stepped into the role of Marketing Director – IMFL & American Whiskey at Suntory Global Spirits India.
She shared the update through a LinkedIn post, marking a new chapter in her journey with the global spirits giant.
Singh’s rise has been swift and impactful. Having joined Beam Suntory in October 2022, she previously led the whiskey category—one of the most competitive and high-value segments in India.
Her elevation signals strong internal recognition and a clear bet on her strategic vision.
Experience Backed by Industry Powerhouses
Before Suntory, Singh built her credentials at Pernod Ricard, gaining deep expertise across premium spirits and brand strategy.
With experience spanning two global liquor giants, she brings a powerful mix of market insight and execution strength.
Why This Appointment Matters
India remains one of the most dynamic markets for IMFL and American whiskey, driven by premiumisation and evolving consumer tastes.
With Singh now leading marketing for these categories, Suntory Global Spirits is clearly doubling down on:
Interesting Read
- Premium brand positioning
- Consumer-driven campaigns
- Aggressive category expansion
The Bigger Picture
Leadership moves like this highlight how global liquor companies are strengthening their India playbooks. As competition intensifies, sharp marketing leadership will be key to winning shelf space—and consumer loyalty.
