Five Flavours, Endless Summer Moments
Jim Beam is bringing a burst of flavour to the season with a new collection of refreshing cocktail recipes crafted around its flavoured bourbon portfolio. Designed for easy at-home mixing and summer entertaining, the range features five popular expressions—Apple, Peach, Pineapple, Honey and Vanilla—each paired with a signature serve.
Refreshing Cocktails Made Simple
Leading the collection is the Jim Beam Honey Lemonade, a light and zesty blend of Jim Beam Honey, lemonade and club soda. Meanwhile, the Jim Beam Crisp Apple Ade delivers a crisp, fruity twist by combining Jim Beam Apple with fresh lemonade.
For iced tea enthusiasts, the Jim Beam Pineapple Bourbon Iced Tea pairs tropical pineapple notes with chilled black iced tea and a squeeze of lemon, while the Jim Beam Peach & Iced Tea mixes Jim Beam Peach with iced tea and lemonade, finished with fresh mint for a refreshing summer sip.
A Richer Bourbon Experience
Adding a more indulgent option to the line-up is the Jim Beam Vanilla Fizz, crafted with Jim Beam Vanilla, fresh lemon sour, egg white and club soda, and garnished with orange peel for a smooth, creamy finish.
Riding the Flavoured Bourbon Wave
Priced between US$17.99 and US$23.99, the flavoured bourbon range caters to consumers looking for approachable, flavour-forward drinks that require minimal ingredients and effort.
The launch comes as flavoured bourbons continue to gain popularity, particularly among younger consumers seeking versatile and easy-drinking cocktail options. By combining classic bourbon character with fruit and dessert-inspired flavours, Jim Beam is tapping into one of the fastest-growing trends in the spirits category.
Interesting Reads
World’s Best-Selling Bourbon Keeps Innovating
Jim Beam, which sold 16.7 million 9-litre cases globally in 2025, continues to expand its appeal through innovation and flavour-led offerings. With this latest summer cocktail collection, the brand is giving consumers more ways to enjoy bourbon—whether at backyard gatherings, weekend get-togethers or relaxed evenings at home.
