Bollywood icon and entrepreneur Ajay Devgn has officially entered India’s luxury whisky scene with The GlenJourneys, a premium single malt brand co-founded with Cartel Bros, the powerhouse behind award-winning spirits like The Glenwalk. After making waves internationally, The GlenJourneys now makes its India debut with the Cask Series, a collection crafted exclusively for Indian whisky connoisseurs.
From the Highlands to Indian Hearts
Born in the Scottish Highlands, The GlenJourneys celebrates heritage, adventure, and craftsmanship. Each bottle is a story of patience, precision, and artistry—finished in Rum, Bourbon, and Sherry casks to deliver unique depth and character.
The brand’s globally acclaimed Pioneer Edition, a rare 21-year-old malt priced at ₹50,000, captivated collectors across duty-free stores worldwide. Now, the Cask Series, priced at ₹6,409, brings that same luxury experience closer to home—crafted abroad, curated for India.
Capturing the Indian Market
The GlenJourneys is targeting an ambitious 20% share of India’s growing single malt whisky segment within two years. Launching first in Maharashtra, the brand aims to move 10,000 cases by the end of the financial year. Expansion to Haryana, Uttar Pradesh, Goa, and Chandigarh is set for November 2025, with more regions joining in early 2026.
Mokksh Sani, Co-founder of Cartel Bros, shares:
“Age refines a whisky — but a great cask defines it. The GlenJourneys isn’t just another single malt; it’s a statement of craftsmanship that transforms good into exceptional.”
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Tradition Meets Innovation
Speaking about his new venture, Ajay Devgn said:
“Whisky lovers worldwide are chasing cask-finished malts for the craftsmanship they represent. The GlenJourneys embodies that spirit—where tradition meets innovation, and every sip tells a story of time, wood, and mastery.”
With Cartel Bros’ expertise and Ajay Devgn’s global influence, The GlenJourneys is not just a drink—it’s a journey through craftsmanship, redefining how India experiences luxury whisky.
