Simba Beer is celebrating a decade of brewing in India with the launch of Simba Wild, a new beer designed for consumers seeking a crisp, refreshing, and easy-drinking experience without compromising on flavor.

The latest addition to the Simba portfolio arrives at a milestone moment for the brand, which has spent the last ten years building a reputation for bold flavors, quality brewing, and innovation in the Indian beer market.

A New Chapter for Simba

According to Ishwaraj Singh Bhatia, Co-Founder of Simba Beer and ZigZag Vodka, Simba Wild continues the brand’s philosophy of creating approachable beers that still deliver character and taste.

“For the last ten years, Simba has challenged the notion that easy-drinking beers must compromise on flavour. Simba Wild carries that philosophy forward with a crisp, balanced and highly drinkable profile,” he said.

Riding on Global Recognition

The launch follows a successful year for the brand, with Simba Wit and Simba Stout earning international recognition at the prestigious World Beer Awards 2025. The new release further strengthens Simba’s growing portfolio as the company enters its next phase of expansion.

Available in Key Markets

Simba Wild is being rolled out across Delhi, Karnataka, and Assam, bringing its refreshing taste to consumers in some of India’s important beer markets.

More Than Just Beer

Over the years, Simba has built a strong cultural identity through initiatives such as Simba Uproar, First Time with Simba, Simba Garage, and Simba Wagwan, connecting with consumers through music, creativity, and community experiences.

With the launch of Simba Wild, the brand not only celebrates its first decade but also signals its ambitions for the future—continuing to blend flavor, culture, and innovation into every pint.

As India’s beer landscape continues to evolve, Simba Wild enters the market as a refreshing new contender, offering a balanced and flavorful drinking experience while marking a major milestone in Simba Beer’s journey.

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