Diageo India appoints Amitabh Pande as Chief Strategy Officer effective June 2026, strengthening growth, innovation, and premiumisation strategy.
Amitabh Pande has been elevated to the role of Chief Strategy Officer (CSO) at Diageo India, marking a significant leadership development for the company’s India business. The appointment, effective from June 1, 2026, was announced through a regulatory filing by the company.
In his new role, Pande will join the Executive Committee and report directly to Praveen Someshwar. His elevation comes at a time when the company is actively strengthening its premium portfolio, digital transformation, and consumer-focused growth strategy in India’s evolving alcoholic beverage market.
A Strategic Leader with Global Experience
Pande brings over 27 years of experience across consumer strategy, marketing, business planning, and insights. Since joining Diageo India in 2021, he has played a key role in driving strategic initiatives, enhancing consumer engagement, and leading digital transformation projects within the organisation.
Before becoming part of Diageo India, Pande held senior leadership roles at IKEA and PepsiCo, where he worked on large-scale business growth and strategic planning initiatives across international markets.
His diverse industry experience and understanding of consumer behaviour are expected to add further strength to Diageo India’s long-term business vision.
Diageo India’s Focus on Premiumisation and Innovation
United Spirits Limited, operating as Diageo India, continues to focus heavily on premiumisation, innovation, and digital expansion in the alcobev sector. The company has been expanding its presence in premium spirits while adapting to changing consumer preferences and market trends.
Industry experts believe that Pande’s appointment reflects the company’s intent to accelerate strategic growth and reinforce its leadership position in India’s highly competitive liquor market. His expertise in strategy and consumer insights is expected to play an important role in shaping future business expansion and brand engagement initiatives.
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Conclusion
Amitabh Pande’s elevation to Chief Strategy Officer highlights Diageo India’s strong focus on strategic leadership and future-ready business transformation. With extensive experience across global brands and a proven track record in consumer strategy and innovation, Pande is expected to play a crucial role in driving the company’s next phase of growth in India’s fast-evolving alcoholic beverage industry.
